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I sat in my car for 10 minutes trying to force myself to get out.

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I had just quit my job to pursue my business full-time, lived alone, and had zero clients (+ about $20k in debt 🥴).

Who’s going to take me seriously? I thought, staring at the sign welcoming people to the networking event I was avoiding. Who am I to say that I’m a business owner?

I’m an introvert so socializing is a learned skill for me. And socializing at a networking event was brand new territory. I didn’t want to go in because tbh…I already felt like a failure. But I also knew that if I didn’t then I would never know what could happen if I didn’t give it a shot.

So I dragged myself out of my car, faked my confidence, and walked out with a handful of leads and a new client.

Am I a miracle worker? Not at all. It happened because I finally opened my mouth and told people what I did and started conversations with them.

I bring this up because I’ve met so many business owners who have low engagement in their emails and think it’s a copy issue when it’s usually a funnel and clarity issue.

You have to have conversations in order to sell, and your funnel should feel like a conversation with your leads so they feel confident that they’re making the right choice.

If there’s a disconnect then you’ll feel it in your pipeline. But I promise it’s not an unfixable problem.

So how do you build an engaged audience? Listen to this week’s memo to learn:

• How to teach people how to remember you
• The mistakes that makes emails fall flat
• Why you should exclude people from your emails
• What actually makes someone reply, click, or care

And if you want an expert’s eyes on your funnel, I’m now booking funnel audits for July :) Book your slot here!​