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My ancestors are meant for the sun.

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We’re mestizos–meaning we’re half Indigenous, like many Salvadorians. While I don’t speak any of the Maya dialects, I’ve always been incredibly proud to be descened from such intelligent people.

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I’ve also lived in the desert for 20 years, so cold weather and I don’t get along.

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So imagine my shock when I read the weather app’s proclamation that it was “32 but feels like 12 degrees” outside when I was in New York City.

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I did not think I would survive 😂

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I overpacked, bringing my hiking boots, skiing jumpsuit, and three pairs of gloves for our weeklong trip. I managed to walk over 20 miles including going through Central Park as two inches of snow came down, wrapping the city like a snowglobe.

I used to feel guilty stepping away from work. But now I look forward to it. I’ve created a system that lets me step away while I work on my business during the flight.

I actually came to New York about 7 years ago for a rugby tournament. I have no idea where I stayed, which was typical–I’d pay my share of the room, book a flight, and showed up wherever I was told to. Tournament invites were always awesome and an honor but gave me very little time to explore.

So now that I’m ~officially (😫) retired, it’s…kinda weird but nice to have trips where I don’t have to worry about playing 5 games in a day and getting home on the last flight Sunday night.

Now, I get to do what I want which is awesome. I managed to get to months worth of business related tasks/funnel work on the flights there and back which made me even more excited to dive into a huge launch project I'm currently working on for a client.

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Which also led me to dig into today’s marketing memo.

It’s a big question, and I can’t wait for you to hear the high-level strategies I walk you through.
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Scroll to the top of this emai to listen! ​
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​P.S. I'm part of a bundle this week that has thousands of dollars worth of courses and resources for just $49. Check it out here!