Hi Reader,

Last week when I saw that a record number of people unsubscribed from my email list because of "How to grow your email list from 0 with $0" I let out a big laugh.
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…and a sigh of relief (thanks for still being here my friend. It's been a hectic week for us all).
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I don’t get offended by unsubscribes because unsubscribes aren't a bad thing.
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​If you’re sending quality stuff and not being offensive, then you’re already doing great. You want people who aren’t right-fit subscribers to leave your list.
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It’s pointless to keep a list of people who don’t want to hear from you. And hiding the unsubscribe button is weirdo behavior.
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​And although people left by the boatload I also got the most replies ever thanking me for the “genuinely useful” email.

Hey, a win is a win!

One of those replies came with a great question: what is a segmentation email?
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​So first of all, this is my bad. I talked about the importance of having a segmentation email without actually explaining it. 🥴
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​Email segmentation is simply dividing subscribers into smaller groups based on specific criteria.
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​This can be demographics, purchase history, stage they’re at in business, etc. Whatever categorization you want and makes sense for your business and offers.
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How does this work? Let’s break it down real quick:

• Your subscriber receives an email asking them to self-identify themselves with several linked options (I recommend a max of 4)
• They click the best-fit option which creates a “tag” in your ESP (email service provider)

And that’s it! You now have data that can help shape future offers and your messaging. This “tag” is important because it helps you understand your subscribers so that you can speak to them with more specificity.
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​Specificity is important because understanding your audience at their core is essential.
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Now let’s define this a bit better.
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​What else do I include in my segmentation email?

Be honest and keep it short! Let your subscribers know that you want them to have the best experience with you and clicking the option that best represents their current situation will help with that. This can be as simple as two paragraphs.
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​What should my segmentation options be?

If you’re an OSP, I recommend tailoring your options to your offers. Have one option that appeals to subscribers who may be a good fit for your core offer and another option that caters to a subscriber that isn’t ready to make the investment yet. A third option for a low-ticket offer is great too especially if it triggers an email sequence for that offer.

Because remember–you can have the best offer in the world with incredible results, but if it doesn’t solve the problem of the people you’re presenting it to, it will flop. I’ve seen this happen first-hand to clients but thankfully it’s preventable.
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I particularly love segmentation emails because of all the replies I get. I appreciate you taking time out of your day and respond to every single one. 😊
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Setting up the link trigger (the action that happens when a link is clicked) is simple and varies slightly by ESP but once it’s done you don’t have to touch it again.
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​So yes, add that segmentation email to your welcome sequence! Engage with everyone who engages with you and don’t be afraid to deliver value + be relatable with some lighthearted personal content as well.
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You’re a human first and a business owner second. Building quality relationships is key to creating a business that you enjoy.
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Because what’s the point of doing all this hard work if we end up having a business that doesn’t light us up?
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​P.S. Have a question about email marketing or funnels? Hit reply or submit it anonymously here. :)

Hola, I'm Melissa I'm a copywriter and marketing strategist who creates ethical, science-backed sales copy and strategy that connects with your audience and converts.